The vital steps we take to transform an Innovative Idea into a viable solution, are Innovate, Innovate and Incubate
IDEATE (Generate Ideas)
Innovative Ideas are created by different processes, including competitive events, such as Hackathons, The Innovation Sprint (an internal competition to unwrap the potential of innovation ideas among employees), as well as collaborative programs with customers.
INNOVATE (Build Ideas)
The iCUBE Team, along with those who have excelled in The Innovation Sprint and Hackathon, work together to build a working and feasible model of the Ideas generated. Employees and representatives of customer organization with expertise in the latest and other relevant technologies, are also roped in to build solutions that are market-ready.
INCUBATE (Minimum Value Product to Go to Market Strategy)
The focus is on leveraging these ideas to build solutions, that can be launched in the market and also, be commercially viable. The iCUBE Team works internally with relevant business units and the marketing team to launch the product in the market.