Building innovative assets is a valuable goal for any ambitious company

iCUBE, is 3i Infotech’s initiative to bring Innovative Ideas to fruition and develop them as functional and viable solutions; solutions that provide experiences that create a positive impact for the stakeholders.

The central focus is on ‘co-innovation’ with customers and partners.

iCUBE is a systematic innovation process with a two-fold objective of meeting customers needs and attracting good talent. The process enables ‘Innovation with Passion’ and is embedded in the culture of 3i Infotech.

iCUBE encapsulates 3i Infotech’s vision to be a brand that symbolizes innovation by imbibing it in the Company’s DNA and continuously outperforming itself in conceptualizing and delivering innovative solutions, which are customer centric.

iCUBE is a common platform that gives opportunities to even the most anonymous of the Company’s resources to express their inspired ideas. It not only encourages and nurtures this talent by facilitating cross pollination, but also nurtures these ideas with an entirely new dimension of teamwork cutting across silos

The Key Pillars of 3i Infotech’s ‘Innovation Culture’

The iCUBE Workflow

The vital steps we take to transform an Innovative Idea into a viable solution, are Innovate, Innovate and Incubate

IDEATE (Generate Ideas)
Innovative Ideas are created by different processes, including competitive events, such as Hackathons, The Innovation Sprint (an internal competition to unwrap the potential of innovation ideas among employees), as well as collaborative programs with customers.

INNOVATE (Build Ideas)
The iCUBE Team, along with those who have excelled in The Innovation Sprint and Hackathon, work together to build a working and feasible model of the Ideas generated. Employees and representatives of customer organization with expertise in the latest and other relevant technologies, are also roped in to build solutions that are market-ready.

INCUBATE (Minimum Value Product to Go to Market Strategy)
The focus is on leveraging these ideas to build solutions, that can be launched in the market and also, be commercially viable. The iCUBE Team works internally with relevant business units and the marketing team to launch the product in the market.

iCUBE Workflow

The Prime Objectives of iCUBE

  • Leveraging the latest available technologies
  • Trying out fresh ideas and innovative business models
  • Enriching current solution competencies
  • Co-innovating and co-building with customers / partners
  • Improving efficiency and effectiveness of our products
  • Staying ahead of the knowledge curve

Co-Innovation with Partners / Customers – The Processes

  • Setting Target
  • Generating Ideas
  • Transforming Ideas into Solutions
  • Review and Validation
  • Go to Market
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