ERP is no longer confined to the traditional brick and mortar businesses. E-tailers, big and small can take advantage of ERP systems as the cost, automation and speed benefits are sizable. With online retail growing at a massive pace, the need for automation and efficiency in the eCommerce sector has never been greater. According to a leading eCommerce software development firm, total retail sales across the globe will reach $22.049 trillion by the end of 2016, up 6.0% from the previous year. It also estimates that sales will top $27 trillion in 2020.

Is your online store equipped to handle such demand? Without eCommerce ERP integration, this may be impossible. Here’s why ERP integrated B2C solutions are a must for e-tailers if they wish to truly optimise sales.

Improved business efficiency and customer satisfaction

While cost of implementation is the primary reason for the lack of eCommerce ERP integration, business disruption caused by having to change existing systems too can be a major hindering factor. However, the benefits that ERP integrated B2C solutions provide to an e-tailer far outweigh the cost as well as the trouble of business disruption. Not only does eCommerce ERP have a positive impact on eCommerce operations but it also substantially improves the customer’s online experience.

Streamlined sales and inventory management

Through an eCommerce ERP integration, online sales channels are unified with ERP systems to enable seamless operations. Consequently, details regarding orders placed, inventory levels, product details, customer interactions and shipping and tracking are communicated between the web store and the eCommerce ERP system. This eliminates the need to manually enter data from one system to another.

Reduced manual processes

While a web store can work without connections to an ERP, the number of manual processes is endless. When processes are people-dependent, mistakes are plentiful. From recording wrong shipping addresses to incorrect inventory levels, human error can spell disaster for the web store. In the long run, the customer experience is bound to get hurt, when there is no integration with an ERP system.

For an eCommerce business to be successful and profitable, the eCommerce operation strategy should include an eCommerce ERP integration.