LEADING ORGANIZATION THROUGH CULTURE CHANGE AND DIGITAL INNOVATION
Digital transformation is taking massive strides in the current business landscape. Leaders across industries are embracing it enthusiastically because they are aware of its influence. It requires businesses to change their strategy, processes, organizational structure, and technology. However, as businesses take a step further from pilot programs to wide-scale adoption, they run into an unforeseen hurdle: Culture Clash.
Culture is the glue that binds an organization. Without taking into consideration the human element, your digital transformation effort might struggle to take off and lasting change will not happen. Business leaders today must understand their organization’s culture and map a solution and timeline that matches it. But many executives today undervalue the importance of culture in the era of digital.
How the Workplace will Transform in the Future
According to a study conducted by Gartner, here is how the workplace will change in the coming days:
- People will have to constantly upskill themselves: In the digital world, organizations will need new information, new ideas and new business models that can grow and transform into new ventures. Individuals will have to apply critical thinking, creativity, and continual upskilling to solve intricate problems.
- Work choices will blur boundaries and businesses: Digital business will expand the distribution of work across groups and across businesses worldwide. In a few years, employees will be able to work with members across borders, languages, and cultures, using language software, and real-time dialect translation without losing context or meaning.
- People will work for passion and purpose: Smart businesses will attract people not just by money, but by providing them a chance to make an impact through socially meaningful work.
- Smart machines will work together with people: Businesses will soon distribute more tasks across smart machines, avatars, apps, and software.
Inculcating a Digital Culture
Organizational culture is the characteristics and values that show how things are done in an organization. A healthy culture offers a guiding principle that drives individuals to act properly and make choices that advance the company’s strategy and goals. To achieve digital transformation, it is vital to inculcate a digital culture. Here are a few reasons why instilling a digital culture is important:
- To attract talent: When a company practices digital innovation, it will inevitably attract digital talent, the demand for which is fast outpacing the supply. Well-known companies often adopt new ways to attract, develop, and retain the talent needed to support digital transformation.
- Empower people to deliver quick results: Companies that already follow innovative techniques move faster than conventional ones. Their flat hierarchy aids quick decision making. A digital culture acts as a code of conduct that offers employees the leeway to make on-the-spot decisions and judgment calls.
- To avoid transformation failure: The number of businesses that reported strong financial performance was five times more among those that focused on developing a digital culture than among those that chose to neglect it. Also, 80% of the businesses that focused on culture managed to sustain their strong performance over a longer period.
Developing a digital culture takes time. The sooner an organization acts, the more quickly it will enable itself to survive in today’s digitized, fast-paced, and multichannel world. 3i Infotech is a company that has taken substantial steps to help firms in their journey to develop a digital culture. It has consolidated its service offerings to help businesses with their digital transformation in India and around the world.