Companies are increasingly seeing the benefits that a connected B2C ERP system can offer to the e-commerce business. From reducing the time taken for manual data syncing, or minimising data integrity issues between multiple solutions and applications, a B2C ERP solution acts as a common platform for payment, shipping, inventory, and financial management of e-commerce businesses and also helps companies progress and grow faster through sales promotions.

Here’s how a B2C ERP solution can manage all aspects of your e-commerce business:

Manage your customer loyalty programmes

Enticing customers to an e-commerce website is tough but ensuring that customers revisit your website is tougher. Most e-commerce companies have huge budgets to attract new customers. Only a few invest in keeping customers engaged. B2C ERP systems offer a range of in-built customer loyalty programme solutions such as discounts, coupons, and special promotions that cover the most popular ways to get attention and increase repeat purchases.

Receive email marketing assistance

Find a spot in your customer’s inbox by sending emailers directly from the B2C ERP system. The email marketing feature allows you to send emails to specific customer groups. Use this feature to send newsletters, information on special offers, or to communicate any type of information to a select group of customers.

Leverage affiliate marketing

Dynamic B2C ERP solutions offer affiliate marketing functions, wherein affiliates can promote specific products and get paid for this. All you have to do is set different payback percentages for each affiliate. Once the affiliate closes a sale, different payment options such as cheque, Paypal and a bank transfer can be used to pay the amount due to the affiliate.

Avail the self- service functionality

The availability of real-time data from the B2C ERP system onto the online store, allows customers to view available inventory, order status, and track shipments with tracking numbers. This helps in reducing the cost of operations and improves customer experience with your online store. The customer does not need to call a help desk for simple queries like placing an order or requesting returns. They can do all this on their own through the B2C ERP system.

Finally, a B2C ERP system for all e-commerce business processes provides the business owners with a better control of their business and gain a competitive advantage.