Mobility today is driving digital transformation. It has become more pervasive than ever thanks to the rapid evolution of new devices and technology, creating new opportunities for firms and consumers globally. This is happening through a radical rethinking of how firms are using technology to pursue new business models and revenue streams. This transformation is being driven by disruption from market newcomers and innovation from rivals who are grabbing the chance to win new customers.
Building Blocks of Digital Transformation
Mobile, data, cloud, and things are the key building blocks that enable digital transformation. These are available easily and are quite affordable even for startups who can venture into digital transformation with an eagerness that was once only possible for the big players. The widespread growth in mobile usage and mobile networks have been big contributors to digital transformation.
Today, firms with a vision can effortlessly enter their target markets and grasp new insights about customers and their preferences with web solutions and mobile apps.
The Need to Design for Mobile Experiences
With several firms adopting a Bring Your Own Device (BYOD) strategy, the big question is how to take full advantage of the potential of mobility to innovate, transform, collect information faster, work in flexible ways, and collaborate better to gain business and customer value.
The answer to this question depends on factors such as innovative mobile consumer experiences, mobile CRM, m-commerce, mobile capture and/or sharing of information, and location-based services. All-in-all the enablement of mobile capabilities must be an integral part of a wider business goal.
Importance of Enterprise Mobile Strategy
With enterprise mobility, employees can connect to core processes and continue to be productive even if they are away from their desk. Firms that are yet to incorporate these strategies will struggle to undergo digital transformation. In a business or industrial setting, with enterprise software that can be accessed on a mobile device, there will be an enhanced level of engagement offering opportunities for digital transformation in several industries.
Benefits of an Enterprise Mobile Strategy
By adopting a mobile-first strategy, firms are going to achieve the following benefits:
- Increased returns on investment on investment in enterprise software as it will induce users to engage with the software regularly.
- Enhanced customer experience in field service environments.
- Less downtime and reliable troubleshooting in a plant environment and better service and first time-fix in field service environments.
- The technical staff will increase their productivity as they will be able to interact with systems such as computerized maintenance management systems or enterprise asset management while they are on the machine floor.
With firms seeking transformative digital strategies, they must also look at mobile-focused solutions as adopting enterprise mobility is no longer an option, but a compulsory element. The need for high-quality mobile applications and the explosion of the digital workforce will hasten digital transformation and offer enterprises new ways to leverage mobility in their business strategies.